The capital cost of agricultural land varies from place to place but the range is likely to be from say £2,000 to say £10,000 depending on whether buildings are included. Vacant parcels of land near existing settlements, eg a village or hamlet, may have an open market value reflecting uses for purposes other than agricultural, including allotments.
If such land is in a "green belt", national park or other protected / designated site one might find development potential for housing or other types of building limited or non-existent. Here "leisure and pleasure" land uses may well come into their own, including allotments. Nevertheless apart from L&P uses allotments may have to compete for "urban" type developments - housing, industry, etc; this is particularly so in large towns and cities which tend to have large waiting lists for allotments. Where sites are "brownfield" and would prove to be, perhaps, excessively costly to "clear" or to "decontaminate", allotments have a chance - particularly where the land is owned by a public sector or voluntary sector body.
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